In case you hadn’t noticed, Google has changed the way its virtual tours work for hotels. Each area in the property is treated as a separate area with its own standalone tour. Lobbies, restaurants, bars, gyms, spas, bedrooms, suites and gardens can all be accessed and explored separately via a row of thumbnails at the bottom of the screen.
That might be because fully 92% of internet users indicated that the ability to see a spherical panorama or a 360-degree photo of a viewed product is one of the most essential features when they are browsing online.
Beyond specific platforms like Google, interactive content can make the difference between first and second page positioning in the competitive arena of Search Engine Optimisation where hotels are forced to take advantage of any boost in rankings. Virtual tours increase page views by 40% and keeps visitors on-site for three times longer – all of which does not go unnoticed by the search engine crawlers.
A hotel is not a single product. It’s not just about the room – it’s about the facilities, the service and the style too. Businesses with the confidence to throw open their doors to online explorers are the ones who will earn the trust of the internet-savvy traveller.